Branding & Identity
Brand Development / Brand Creation / Graphic Design / Identity / Strategy
Branding & Identity
Building a brand is so much more than just designing logos. Our team of creatives execute timeless identities that build an emotional connection with your customers and by taking you through a series of workshops and documents, our team build brands that last.
When creating a brand identity it’s important to understand the specific challenges unique to your business. Our identity exercises result in a series of documents taking you on your brand journey. We don’t just design graphical elements, we strategise, plan and execute cutting edge creative solutions aimed at helping new and existing companies become totally independent and self-sufficient through design.
Guidelines are developed once all the creative aspects of the brand have been evaluated and they are ready to be formalised. This document helps standardise all outbound materials and communication in line with the identity you have had created, the strategy implemented and the brand archetype that has been previously defined.
It is important to know which area of the market you want to take your business, and what you want your brand to be known for. There are many personas a brand can adopt, within the industry these are known as archetypes. It allows a label to be placed on the approach you want to take allowing us to have a clear idea of where your brand needs to be. This helps us see where the foundation of the business comes from and influences the approach we will take.
Collateral is part of our everyday life, Hotels, Bars and Restaurants rely on menus, talkers, brochures and point of sale to promote profitable offerings and services. Wedding brochures are used to emphasise venue features in a romanticised light and restaurant menus are designed using researched theory and reader insights to best place certain promotions.
If you’re looking for something more personal, our consultancy service might be a good fit. Specialists within our team integrate directly into your business to help evaluate the current brand position as well as look into your perceived competition, market insights and political trends to shape your internal marketing team.